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Misfit (Company) Summary

Smartwatch and wearable fitness technology company

Misfit (company)

Misfit is an American consumer electronics company founded in 14 October 2011 by Sonny Vu, Sridhar Iyengar and John Sculley, owned by Fossil Group. It specializes in wearable technology that utilizes sensors and home automation products. Misfit's wearable activity trackers are unique in design, and count sleep, calories, and basic steps that can be synced to a mobile app on a compatible smartphone. Vu and Iyengar previously co-founded AgaMatrix, a company that made the iBGStar, the first FDA approved Smartphone medical device.In November 2015, Misfit was acquired for $260 million by Fossil Group.

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