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Adware on Social Media

Adware Summary

Software package which automatically renders advertisements in order to generate revenue for its author


Adware, or advertising-supported software, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form. The 2003 Microsoft Encyclopedia of Security and some other sources use the term "adware" differently: "any software that installs itself on your system without your knowledge and displays advertisements when the user browses the Internet", i.e., a form of malware. Some software developers offer their software free of charge, and rely on revenue from advertising to recoup their expenses and generate income. Some also offer a version of the software at a fee without advertising. The software's functions may be designed to analyze the user's location and which Internet sites the user visits and to present advertising pertinent to the types of goods or services featured there.

ABC-CLIOAQuantiveAbandonwareAd-AwareAdblock PlusAllwinner TechnologyAmazon.comAmazon KindleAndroid (operating system)Anti-keylogger
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